Attract 1,000’s of agents to eXp by leveraging our systems, tools, strategies, and events
Without having to create complicated marketing funnels,
build follow-up systems, or implement confusing technology.
2018 Mastermind Locations
Jackson Hole, WY
Teton Mountain Lodge & Spa
February 5 & 6, 2018
June 4 & 5, 2018
Key West, FL
Pier House Resort & Spa
November 12 & 13, 2018
Done for You Agent
eXpert Mentor Content
Are you ready?
Exclusive Mastermind Events
- Mastermind with the industries top thought leaders three times a year
- Life changing experiences in world class locations
- Invest time working on your business while building relationships with overachievers just like you
- Focused on wealth, fun, and contribution
Done for You Agent Attraction System
- Accelerate the growth of your company by leveraging our done for you agent attraction systems
- Utilize facebook live to attract more agents
- Leverage our proven facebook funnels to attract more agents
- Build your own custom marketing and webinar system for agent attraction
eXpert Mentor Content Management Platform
- Add more value by adding your own customized content to our platform
- Content management only your agents have access to
- Configure your content consumption to be open or closed based on completion
- Differentiate yourself by adding more value to why agents should join under you
What’s included in Mastermind
Here’s what you can expect if you’re accepted into Mastermind
Since 2012 we have reserved our mastermind invitation for elite, like-minded, overachievers. This group has become a family. This was not by accident. It was intentional. We engineered an environment where there are no egos and no limits. Now, if you’re accepted you will get to experience it.
Imagine getting to travel the country, working with your closest peers & friends, creating magical moments, shenanigans, experiences that deepen relationships, and working on dominating your market and building a sustainable business. This is much more than a mastermind. It’s about living your best life and who you have to become along that journey. It’s about giving back, lifting up others, serving others. It’s about contribution. It’s also about accountability – the highest form of love. No doubt – what you will experience in this group will change your life.
Since we joined eXp Realty we have seen nearly all of the biggest names and our closest friends consider joining if they have not already. While our Mastermind isn’t solely about eXp and the opportunity we have as a part of that great company it will be a topic of discussion on how we can maximize the opportunity.
As you know, we are on the heels of the biggest opportunity in real estate in over 30 years. As you also know, who you partner with at eXp matters. As an influencer you have your core business producing real estate and now you have the opportunity to leverage your influence to attract agents to eXp in ways that nobody else can execute.
For the last 14 years we’ve had the privilege of building a huge following in the real estate industry – always focusing on how to add more value to the real estate agent community. Nothing is more exciting that having the pleasure of working with the top minds in real estate. Putting all of our fires together to make one BIG fire. NAEA Mastermind is where we invest our time effort and energy. Those who are in our downline that are invited to be in this group will have an unfair advantage.
There are three major factors that are going
to determine your success with agent attraction.
- 1Your “Offer”
- 3Marketing Funnels
If it doesn’t duplicate, it doesn’t matter.
You already see the power behind a highly differentiated offer on top of the eXp value proposition or you won’t be here, reading this message. We are going to show you how you can add more sizzle to our offer with your own content.
The biggest challenge you’re about to face is how to help the agents in your downline with their agent attraction. If they aren’t successful with revenue share then the durability of your revenue share is at risk. So here’s your new mantra: If it doesn’t duplicate, it doesn’t matter.
We’ll talk more about how we can explode your first line here in a moment – and trust us – you are going to like what we can do for you.
We learned this lesson while growing NAEA to a $10M company. It came from a mentor that explained we would have to stop being dependent on the hero’s in the company that could make anything happen and had to start focusing on leaders creating leaders.
The same will be true is this model. YOU can get up in front of a room, YOU can get a crowd to show up to learn from you, YOU can get someone to watch a webinar – but YOU does not duplicate.
That’s why having a technology in place and a system that is duplicatable is critical to success. Chances are – you’ve already experienced that technology at work.
You may have heard us say, “You can’t scale hero”.
10 by 10 Methodology
That’s why we teach the 10 by 10 methodology. You have to focus on every agent you attract and help them focus on getting to 10 and they have to do the same with the agents they attract. There is a simple 3 step formula.
- Invite 100 agents that you know or have a relationship with.
- Follow up with the ones who watch the webinar and ask “Is this something you would like to learn more about?”
- The ones that say yes get on the phone with their sponsor and you answer their questions.
It sounds simple enough right? There are two major hurdles. What to say to get them to watch the video and the barrier of the opt in. That’s why we built the system to do all the heavy lifting. When they use the system to send the webinar link, first of all – there is NO opt in. That increases consumption by 4X. If 4X more invitees see the video then it’s more likely that the 100 invites turn into 10 agents attracted. Simple math.
What did we forget? You should be saying to yourself – how do you know who to follow up with. Naturally, you will get NO traction if you expect agents to follow up with someone and you have no idea who is even interested – these are the same agents you try to get to make calls, remember….
Well that’s one of the big breakthroughs with this technology. It only allows you to send one link at a time to a specific person and tracks if they watch it. This is important for two reasons.
- It doesn’t allow the agent to spam anyone they don’t know – that is NOT how we do agent attraction – and will get you dropped from the company if you attempt it
- It gives them an easy way to send the link via Facebook messenger, text, email, or linked-in right from their phone.
The system also takes care of notifications and follow-up. It sends you a text message when they click the link and when they consumed 90% of the webinar. It also has engaging follow up emails for those that go dark…
Without this system – you are leaving 10’s of thousands to 100’s of thousands of dollars on the table by expecting your agents to do the heavy lifting. This system is duplicatable.
Build content rich marketing funnels
and customize your own webinars
Today there are thousands of agents who haven’t heard of eXp Realty. That means that if you just get the webinar out there in what we call an “Opportunity pitch” you will get agents to consume and join eXp Realty. Here’s the problem with the “eXp Explained” approach.
1. Many agents that were early adopters were not “influencers” and they tried to pitch agents on eXp. These agents didn’t really listen to the opportunity and think they know about eXp but don’t have a good understanding of it.
2. Many early adopters came from the MLM industry and used cold calling, mass emailing, and spamming people’s messenger inboxes giving the company a black eye. Again – these agents that have been approached in this way don’t really understand what eXp is all about.
The point here is that these agents won’t just jump on a webinar about eXp. Most of the best agents you will want to attract will have been approached before so this message is going to have a shelf life.
You may or may not know this, but we spend over 1.2 Million in facebook marketing in the last year and we also filled rooms in nearly 100 cities. As a member of mastermind you get access to our best practices and funnels for your own benefit.
When you lead with content you can get 10X more consumption for the same spend without giving the company a black eye in the marketplace.
This also allows you to go outside your current market for agent attraction instead of just thinking locally. The technology you get in Mastermind allows you to manage live webinars for your downline and build your own funnels plus you are going to get to learn about our best performing funnels of all time.
Remember when we mentioned the importance of the offer. Our guess is that if you have been accepted to mastermind, you are entrepreneurial. You obviously get to use our webinar, NAEA content, Kinder Reese Coaching content, and live training as part of your offer. That’s massive, but we wanted to give you an edge. We have no doubt that this company is going to grow incredibly fast. That means that you or certainly some of the agents you attract will fall below levels we will earn compensation on. That’s why we wanted to create a tool that allowed you to still utilize our content AND give you the ability to add your own content to so you can add even more value.
Live events and exclusivity
While we can’t offer any kind of exclusivity per market we certainly can tell you that we are only bringing a select few into our mastermind from each market. As we get more clear on how we want to approach doing live events they will be offered exclusively to our mastermind group.